By the numbers
Everything we run, measured.- № 01 Founded
- 2019 First issue: 2 Apr.
- № 02 Stories filed
- 1,247 Across 12 desks.
- № 03 Weekly readers
- 147k The Brief, Tuesdays.
- № 04 Clinical reviewers
- 38 On the review board.
- № 05 Dollars from pharma
- 0 Since day one.
- № 06 Reader-funded
- 100% Subscriptions only.
A letter from the editor
How, and why, we started.In the summer of 2019, my mother was put on a GLP-1 for type-two diabetes. The drug worked. The paperwork — the insurance denials, the pharmacy that kept running out, the coupon program that quietly expired, the clinical counseling nobody had time to give her — did not. I spent eight weeks of evenings on the phone with a health-care system I had spent a decade covering. I could not get a straight answer about what she was taking or why it was so hard to keep.
That was the week I started writing what would, three years later, become the first issue of Wellness Wire. The working title on my laptop was The Receipts. I still think of it that way.
Here is the version of that story we tell new hires. In 2019 there were roughly four kinds of health writing in the American press. There was the trade magazine, written for clinicians and inaccessible to everyone else. There was the lifestyle vertical, written for advertisers. There was the wire-service brief, written by reporters who had been given twenty minutes to summarize a trial. And there was the long-form magazine feature, which was the form I loved most, and which was built to run six times a year — which meant it never covered the thing that happened last Tuesday.
None of those four could hold the conversation around the drugs that were about to reshape primary care. Not the GLP-1s; not the compounded supply chains; not the at-home peptides; not the telehealth operators underwriting any of it. What those stories needed was something that read like a feature and moved like a wire — and that could tell you, when a new trial dropped at noon, what it actually said by dinner.
Four of us — two reporters, a pharmacist, and me — put out the first issue out of a co-working space in downtown Brooklyn. Eight stories. Forty-two paying subscribers in the first week, most of them people I had cold-emailed a PDF. We missed our second week's deadline by three days. We have not missed one since.
We are, today, a staff of nineteen, half of them clinicians. We publish on the web, in your inbox twice a week, and — for the past two years — in a paper quarterly that we print on a small press in the Hudson Valley and mail to anyone who wants one. We take no pharmaceutical advertising. We take no industry underwriting. The only money we take is from readers, and the only thing we owe, in return, is the best read of the evidence we can file that week.
That promise is in the receipts at the bottom of every piece. Every number has a footnote. Every claim has a source. Every reviewer has a name. If the evidence does not support the headline, the headline does not run. If we get it wrong — and we do, and we will — we fix it, in public, with the old version visible and the correction dated.
We are not neutral on a handful of things. We think the gap between trial evidence and clinical reality is where most of the interesting questions in medicine live, and we write toward that gap. We think the patient is the reader, not the subject. We think a good health story is the one you would want your sister to have read before she started a drug that is going to be in the conversation for a decade.
If that is the read you are looking for, I hope you will subscribe. If it is not, I hope you will tell us why. The masthead email is open and I read every message.
How we cover the beat
Six standing rules the masthead has agreed to. In that order.- I
The evidence, in full.
Every quantitative claim cites a source the reader can open. Every source we cite, we have read. We do not write from press releases.
- II
The reader is the patient.
We write for the person taking the drug, not the person selling it. That reframe decides what a story is about, what we cover, and what we leave on the cutting-room floor.
- III
Clinicians review anything that prescribes.
Any piece that touches dosing, titration, or diagnosis is signed off by a practicing physician on our masthead. The reviewer is named, in-line, with the date.
- IV
We disclose, in-line, before the dek.
If an author has a financial relationship with a manufacturer, a platform, or a pharmacy — past, present, or pending — it is disclosed at the top of the piece. Not at the end. Not on a policy page.
- V
Corrections belong in public.
When we get something wrong, we correct it on the page. The old version stays visible. The correction is dated. We log it in our public corrections record, which we send to subscribers every quarter.
- VI
No ads. No industry money.
Zero dollars, since 2019, from pharmaceutical companies, medical device manufacturers, pharmacies, telehealth operators, or supplement brands. The only revenue we take is from readers.
These are not aspirational. They are the standard we file against. If you think we have fallen short of any one of them, the shortest path to telling us is the corrections address below.
Who writes this
A staff of nineteen. Eight on the masthead. The rest file from their corners of the beat.The people whose bylines you see at the top of a piece — and the ones whose judgment you never do.
Four editors. Three staff writers. A rotating roster of visiting clinicians. A thirty-eight person review board that reads every piece touching prescribing, dosing, or diagnosis before it ships.
We publish the full masthead — with credentials, years on staff, and every byline — in the contributors index. If you want to know who is accountable for a given piece, that is where to look.
Read the full mastheadGet in touch
No phone tree. The masthead reads every message.We do not take pharmaceutical advertising, device-manufacturer sponsorship, platform underwriting, or supplement-brand affiliate revenue. If you are writing on behalf of one of those, the right address is still editor@wellnesswire.com — we just want to be upfront about what the answer will be.